A strategic advisory & early-stage investment firm
Advisory
Serve as a Fractional Chief Information Officer (CIO) to high-growth organizations
Capital
Acquire and invest in promising early-stage services businesses
Your Trusted Fractional Technology Executive
Current Client
Community Foundation Tampa Bay: Oversee technology for one of the nation’s largest community foundations with over $1.1 billion in assets under management
Past Clients
Not Your Mother’s Haircare: Oversaw technology for a PE-backed haircare brand through its high nine-figure acquisition by a publicly traded company (Henkel) in April 2026
A Global Technology Firm: Advised the strategic buyer of my first company, Freeman Consulting Group, post-acquisition helping drive integration and long-term growth
Change Management
Drive successful adoption of new technologies and processes through communication, training, and stakeholder alignment
Operations Excellence
Optimize IT systems and workflows to boost efficiency, reliability, and scalability
Risk Management
Identify, assess, and mitigate technology-related risks, including cybersecurity, compliance, and business continuity
Technology Strategy
Align technology initiatives with business goals through roadmap development, investment planning, and innovation scouting
Team Development & Leadership
Build and mentor high-performing IT teams while fostering a culture of accountability and growth
Vendor Management
Select, negotiate, and oversee third-party technology vendors to ensure cost-effectiveness and performance
Meet The Team
Will Freeman
Founder & Managing Partner
Freeman is a technology executive, entrepreneur, and investor. He is the founder of Catalyst Advisory & Capital (fractional Chief Information Officer services), Catalyst Sports Ventures (a global sports investment firm), and the Global Sports Access Foundation (a 501c3 nonprofit).
Previously, he founded and successfully exited Freeman Consulting Group (a technology consulting firm) and held technology leadership roles at two organizations that achieved nine-figure exits.
Freeman is also a recognized thought leader, having served as a guest lecturer at prestigious institutions like New York University, a Forbes contributor, and an Advisory Board Member for the University of South Florida’s Nault Center for Entrepreneurship.
